Who We Are
What is a GPO?
A Group Purchasing Organization (GPO) is like a big club where businesses join to buy things with bulk pricing without having to buy in bulk. By using this collective buying power, they can get better prices and save money. This strength-in-numbers concept allows any business, regardless of size, to save money, time, and effort by joining a GPO. GPOs help businesses find good suppliers, negotiate deals, and make buying easier. It’s like teaming up with other businesses to get the best deals on the things you all need, without having to employ a whole procurement team to manage and maintain the process.
The Florea Advantage – Explore How Florea Can Help You Save Time and Money
Savings Discovery Discussion
Let’s talk about your purchasing challenges, supplier relationships, and upcoming projects. At Florea Procurement, we’re here to provide solutions and determine how we can best assist you.
Moving Forward Together
When we find common ground, we take the next step. We’ll both sign a mutual NDA to ensure the confidentiality of the information you share.
Complimentary Savings Report
Share some basic information about your current suppliers, and we’ll provide you with a complimentary savings report. Discover opportunities to save on items and suppliers you’re already using.
We know Procurement and Cannabis Operations from the inside out
We understand the challenges operators face when sourcing products, how to find savings across an operation and how to negotiate better costs and improved service terms
Industry Expertise
We bring more than 50 years of combined experience managing leveraged volume and procurement solutions to help you buy like you’re big.
Trusted Relationships
Over the years, we’ve established strong relationships with reputable suppliers and manufacturers – many of these are suppliers you know and use in your business already. This network gives us an edge in negotiating favorable terms on your behalf.
Proven Track Record
From the Cannabis sectors of cultivation, manufacturing and retail, our satisfied clients are a testament to our ability to deliver value and results.
BECOME A MEMBER
Our Members have access to some of the most competitive pricing on products and services they use every day. We offer a collaborative approach, providing procurement solutions and strategic purchasing support.
Our Florea Membership Team
Florea Procurement is a woman-owned business headquarted in New York, NY, and supports clients across the United States.
Gwen Dougherty
Founder & CEO
Gwen Dougherty is the Founder and CEO of Florea Procurement, a woman-owned group purchasing organization (GPO) that helps Cannabis industry operators save money and enhance efficiency through smart procurement. With over 25 years of expertise in volume purchasing, Gwen is a proven leader in merchandising, sales, and management. She excels in optimizing operations, driving profits, and fostering a collaborative culture. Her impressive career includes leadership roles at Performance Foodservice, Entegra, Brookdale Senior Living, and US Foods, where she managed extensive procurement portfolios and implemented successful growth strategies. Under Gwen’s leadership, Florea leverages the GPO model to create valuable supplier contracts, promoting cost savings and operational efficiency for its members. Learn more about Gwen here.
Laura Hand
CMO
Laura Hand is the Chief Marketing Officer at Florea Procurement, bringing over 20 years of expertise in technology and customer experience design to the team. As an award-winning marketing executive, Laura has led both digital advertising agencies and corporate healthcare marketing teams, offering strategic marketing leadership to drive business growth. At Florea, she focuses on helping the company reach its target audience, establish authority in the cannabis industry, and implement impactful marketing strategies. Laura is also a Board Member and Marketing Chair for the Cannabis Travel Association International (CTAI), a mentor for women-owned businesses, and an active participant in the American Advertising Federation. Learn more about Laura here.